International Jock is pleased to announce the immediate availability of a revolutionary new line of underwear from Ergowear.

Mens underwear. styles with contoured pouches have always offered men the room and comfort they desire. Previously, creating these pouches has always required an often uncomfortable and distracting seam down the center of the support pouch to achieve the rounded shape. Now, for the first time ever, Ergowear has created a line of form-fitting underwear with a 3-dimensional rounded pouch that offers the desired concave pouch contour without a vertical seam in the center: Ergowear PLUS

Made from a blend of 90% cotton and 10% Lycra, the PLUS line offers the softness of cotton along with the support and shape retention of Lycra. The proprietary manufacturing process used to create Ergowear’s exclusive seamless pouch design stretches the fabric into a rounded shape while also largely neutralizing the Lycra in the pouch area so that the genitals are not compressed.

International Jock offers the new PLUS line in brief, bikini, thong and boxer brief styles in both black and white.

Sunspel specialises in classic men’s t-shirts, polo shirts and underwear. Its products can be found in a variety of stores including Selfridges, Harrods, Barneys (New York) as well as a number of exclusive menswear stores as far afield as Australia, New Zealand and Japan.

Established in 1850, the Long Eaton based label provided some of the clothes worn by Daniel Craig in the movie, Casino Royale. “Classic, timeless and beautifully made” is how Lindy Hemming, costume designer for Craig in the movie, described the company’s clothes. “I thought that it would be a perfect collaboration of quality and Britishness to ask Sunspel to create all his t-shirts, polo shirts and underwear, which they duly did so excellently.”

Sunpel’s clothes are created with meticulous attention to detail. Made from Egyptian cotton, its fabrics are treated to achieve maximum softness, and built with longevity in mind. “The customer base is amazing. They literally wear them out and then send them to us, marvelling at its durability”, said Dominic Hazlehurst, one of the company’s owners.

With fans including Prince Charles and Johnny Depp, the label was also worn by Christian Bale in the blockbuster movie, Batman.

Not only did Sunspel introduce the first boxer shorts to the UK in 1947, it also provided the boxers used in the infamous 1980s Levis jeans advert in which the guy in the launderette (actor, Nick Kamen) stripped down to his smalls.

Initially a traditionally-run family business, the company was sold to its current owners, Dominic Hazlehurst and Nick Brooke, four years’ ago. As it would happen, both men had grown up on Sunspel’s clothes, having worn them since they were schoolboys.

Apart from working under its own label, Sunspel has also collaborated with a number of designers including Margaret Howell, Richard James and Paul Smith. In December last year, it opened its first retail outlet, a trial Christmas store in Covent Garden, London.

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Just in time for some of the largest Gay Pride events in North America, Jockstrap Central has dropped the price of all Activeman Pride Jockstraps down to $14.95 USD

There’s less than a month until some of the largest Pride event in North America which include New York (June 20 – 28), Los Angeles (June 12-14), San Francisco (June 27 – 28), Chicago (June 28) and our own here in Toronto (June 19 – 28) …and JSC has your outfit!

So, show your support by wearing a Pride jockstrap and like your jockstrapped rear end, let it all hang out!