Tim Wildman, the man who pioneered the male enhancing underwear craze with the original Ball Lifter®, has created a new collection of Wildmant briefs and swim gear that he promises will turn heads in the locker room and on the beach.
“We’ve all spotted that one person on the sand that made us think ‘Good God, what is he wearing’,” said Mr. Wildman at this morning’s announcement of his new collection. “We created this summer’s line for that guy: the wild man who is untamed and unashamed.”
Wildmant launched in 2008 with the Ball Lifter®, a soft elastic band that rests under a man’s genitals, lifting them up and pushing them forward. The simple technology created the fullest package possible while maintaining style and comfort. It was heralded as the “Wonderbra for men” and launched a new revolution in male support garments.
Today, Wildmant offers a full range of male push-up underwear, suspension jocks and bulge enhancement swimwear. Additionally, the company continues to produce the original Ball Lifter® which can be worn discreetly beneath any garment.
Made from a breathable, body-conforming polyester stretch fabric, this summer’s wildmant swimmers are available in square cut, bikini, and low-rise bikini. They come in an assortment of candy-inspired colors including Cyan Blue, Purple, Green and Yellow. Displayed together, Mr. Wildman says they look like a bowl of Skittles.
“When choosing colors for each new season’s collection, I usually fall in love with one color and then let that color lead me to its complimentary shades,” Mr. Wildman continued. “This summer, I was inspired by Cyan Blue.”
Tim Wildman – yes, that is his real name – created WildmanT to fill a void he noticed in the swim and underwear market. “Growing up, I was a very skinny kid who longed to look like the male models in the Sears catalogs. I wanted the tight jeans, briefs, and swimsuits they wore, but sadly, I wasn’t able to fill the clothes the way the models did. Where there were supposed to be bumps, it was flat.”
Mr. Wildman contends that just because a man appears flat in front does not mean he’s lacking in the crotch. Most men are growers, not showers, he says, so the penis has little to do with package size. It’s the testicles that count. By slightly lifting the testicles, his Ball Lifter® draws emphasis to the bulge.
“The biggest concern I hear from men is that they think by wearing enhancement briefs and swimmers, they are deceiving people about their penis size,” continues Mr. Wildman. “Not true. There is no extra padding in the briefs. The extra size is all you.”
In addition to his swimmers, Wildmant is introducing new styles of briefs this season. Made from 95% cotton/5% Lycra, designs are available in a brief, boxer brief, low rise brief, and jock strap. Each brief includes the patented Bulge Enhancing Technology.
“We will be introducing new fun briefs for the adventurous men this season, but our main collection will continue to feature clean lines and strong solid colors. I love fun underwear, and every man should have a few wild briefs, but the Wildmant collection offers everyday looks with built-in enhancement.”
Wildmant briefs range from $15 – $21; swimmers range from $28-$36. The Wildmant collection is available in select independent retailers and on its own website, www.Wildmant.com.
